Lorette Cole Duprat
Communications & PR Support
Brand content, press relations and campaign production for a Paris jewellery label worn by FKA twigs, LISA and Katy Perry.
BRIEF
Lorette Cole Duprat is a Paris jewellery label whose sculptural pieces are worn on stage and in editorial by artists including FKA twigs, LISA and Katy Perry. The work moves at the pace of live cultural moments, so the marketing job is less about invention than control: every asset that follows a placement has to look like it came from the same house, on deadline, in two languages.
APPROACH
The role covered brand content, press relations, campaign production and market research. Assets were declined across formats strictly within the brand guidelines, with one crop rule per format, so a feed post, a Story, a lookbook page and a press preview all read as one house.
The campaign was shot on the street in Paris rather than in a studio, so the pieces are seen at human scale and in motion, the way a stylist pulls them. Rendered product visualisation meant launch, e-commerce and press assets could be made before the physical pieces were finished.
OUTPUT
Campaign imagery, rendered product assets and social content, produced to guideline around three major press placements.
- Paris street campaignShot on location, declined for feed, Stories, lookbook and press pack
- Rendered product visualisationProduct renders for launch, e-commerce and press previews
- Social campaign assetsLaunch and sale graphics built for Instagram
- Press relationsPlacement follow-up and coverage records
- Placement communicationsFKA twigs at Vogue World, LISA's Rockstar, Katy Perry's Woman's World
- Market researchTo steer positioning and campaign timing
RESULTS
- Major press placements supported, Verified
- 3Major press placements supported
- Campaign fully produced, Verified
- 1Campaign fully produced
- Asset families declined to guideline, Project scale
- 4Asset families declined to guideline
Colebrook Bosson Saunders
Digital & Social Audit, Growth Plan · Independent Audit
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